I stumbled on this article from Twitter and after a chuckle, I had to post about it, both because it’s a great necessary idea, but with a great funny factor to me. Essentially after seeing foreign brand names getting their pronunciations slaughtered in countless reality shows, hip and pop songs and of course on Youtube (without forgetting obnoxious people at the mall), enter Speak Chic! For $1.99 please make sure that if you are obnoxious enough to bash people ears in with the brand names you own, at least you are pronouncing it correctly!

All jokes aside, this is a great idea and the app is designed by Rebelle a mobile app company founded by Monique Woodard whose main audience are fashion aficionados and insiders who might not always be up on the correct pronunciation for the latest names to make their appearance in the business. The app allow users to “quickly and discreetly search for the correct pronunciation, read the phonetic spelling, and listen to the audio”. Makes sense to me!